Know if your ad data is ready before you scale.

Automated campaigns learn from your conversion data. When that data is thin, unstable or broken, more budget just buys more noise. MDU Readiness reads your Meta ad account and tells you, in plain words, whether to trust it and what to fix first.

Run a free check See a sample report
Read-only access First check free Result in about 30 seconds
Example result with sample numbers
Research and coverage
JETIR TechStory HackerNoon DataDrivenInvestor KL University

Most wasted ad spend starts with data that wasn't ready.

Advantage+ and broad targeting optimise toward whatever signal you give them. These are the three ways that signal goes wrong, and MDU Readiness checks for each.

Too few conversions

Below roughly 50 conversions a week, the algorithm keeps guessing. Scaling budget at that point mostly scales the guessing.

Tracking that quietly breaks

A Pixel or Conversions API that stops firing for a few days looks like bad performance, and the algorithm learns the wrong lesson.

Results spread too thin

Enough conversions in total, split across so many ad sets that none of them ever leaves the learning phase.

Two tools, one rule: don't act on data that isn't ready.

Use Readiness before you hand budget to automation. Use the Decision Engine when you're deciding what to do with budget you already spend.

Live for Meta Ads

MDU Readiness

Is my account ready to trust automation, and what should I fix first?

Readiness check

A verdict of Ready, Hold, Not ready or Not enough data, scored on four signals: conversion volume, day-to-day stability, tracking gaps, and how much spend sat on unreliable days.

Campaign review

Compares your last 7 days with the 28 before, against your own history. Finds where the funnel broke, which ads are wearing out, which ones spend without results, and ranks the fixes by the money they affect.

  • Judged on your real goal: purchases, leads or registrations
  • Read-only. Nothing in your account is ever changed
  • Delete your connection and data at any time
Run a free check First check free. Campaign review is free during beta.
Live for Meta and Google Ads exports

MDU Decision Engine

Should I scale this, hold it, reduce it, or stop?

  • Upload a Meta or Google Ads export
  • Checks the data window is decision-ready first
  • Returns Scale, Hold, Reduce or Block, with the reasoning and guardrails used
  • Blocks unsafe moves instead of guessing
  • Keeps an audit snapshot of every run
Open Decision Engine
How it works (PDF) Sample audit (PDF)

What a campaign review shows you

One score, the four funnel numbers against your own recent history, and the fixes in order of how much spend they touch.

Example with sample numbers. Amounts are in your ad account's currency.

From login to answer in under a minute

1

Connect with Meta

Log in with Facebook and choose an ad account. We ask only for permission to read reports, so nothing can be changed.

2

We read the signal

Daily spend, clicks and conversions are scored, ad sets and ads are compared with your own recent history.

3

You get the answer

A verdict, the reason behind it and the fixes in order. Every decision stays yours: we only advise.

Pay per check, no subscription

Start with a free check. Buy a pack when you want to check again or check more accounts.

First check
Free
1 readiness check
No card needed
Run a free check
Starter
$19
3 checks
About $6.33 per check
Get Starter
Best for regular checks
Growth
$49
10 checks
$4.90 per check
Get Growth
Agency
$149
40 checks
About $3.73 per check
Get Agency

Checks that don't have enough data to judge are never charged. Campaign review is free during beta.

Prices in US dollars. Payments are handled by Paddle, which adds local tax where it applies.

Satish Saka, founder of MDU Engine

Built by a practitioner, not a dashboard vendor

Satish Saka, founder of MDU Engine. Performance marketing and MarTech specialist.

For seven years Satish ran performance marketing for e-commerce and lead-generation brands across India, Europe, Asia and the US. The same pattern kept costing money: teams acting on data that wasn't ready, and making things less stable rather than better.

MDU Engine puts a check between seeing the numbers and acting on them. His research on this framework is published in JETIR and was independently evaluated by academics at KL University and Eluru College of Engineering.

4.2xreturn on ad spend on 7-figure budgets
−20%cost per acquisition
329M+impressions managed
5.5K+YouTube subscribers
LinkedIn YouTube channel

“He raised a question we had not been asking systematically: is this data reliable and stable enough to justify intervening at all? To my knowledge, this is not a common framework in performance marketing.”

Naresh Mitta, Managing Director and CEO, MyHub Technologies

Research, reviews and writing

Peer-reviewed research

JETIR, ISSN 2349-5162

“A Decision-Support Framework for Optimisation Under Uncertainty in Data-Driven Growth Systems.”

Read the paper
Academic evaluation

KL University

Dr. Sk. Hasane Ahammad, Department of Electronics and Communication Engineering, independently evaluated the MDU Engine methodology and architecture.

Academic commentary

Eluru College of Engineering and Technology

Dr. S. Suresh, Professor and Head of Computer Science Engineering, commented on MDU Engine's decision-support design for noisy data.

Media coverage

TechStory

“Rethinking optimisation: how Satish Saka is bringing structure to decision-making in unstable data environments.”

Read the article
Article

HackerNoon

“Why I built an intervention layer into my optimisation system.”

Read the article
Article

DataDrivenInvestor

“Four questions your optimisation system never asks, and why that matters.”

Read the article

Questions people ask first

Anything else? Email satish@mduengine.com.

Can MDU Readiness change my campaigns or spend money?

No. It asks Meta only for read-only access (ads_read) to reports. It can't create, edit or pause ads, change budgets or spend anything.

What data do you read, and what do you keep?

Spend, impressions, clicks and conversions for the ad accounts you choose. We keep your connection and your account usage so you can run checks; the report data is used only to produce your result. We never sell or share it.

How do I delete my data?

Use "Delete my data" in the tool, or follow the steps on the data deletion page. It removes your connection, ad account access and account record.

What if my account doesn't have enough data?

You get a "Not enough data" result with what's missing, and that check isn't charged. A fair verdict needs at least 14 days with ads running.

Which ad platforms do you support?

MDU Readiness works with Meta Ads today; Google Ads support is next. The Decision Engine already works with Meta and Google Ads exports.

Is this for agencies too?

Yes. Connect any ad accounts your login can access and check each one. The Agency pack gives 40 checks.

Check your account before your next budget increase.

Free, read-only, about 30 seconds. If you run ads for clients and want to pilot it across accounts, get in touch.

Run a free check Talk about a pilot

satish@mduengine.com